All of our products are produced in our Gluten-Free certified factory, and are free from Japan’s top 8 allergens including wheat, shrimp, milk, egg, peanut, buckwheat, walnut, and crab.
| Serving size: 4 Servings / 2 Units | Per Unit | |
|---|---|---|
| Amount Per Serving | 142g | |
| Calories | 420 | |
| % Daily Value* | ||
| Total Fat | 15g | 19% |
| Sat Fat | 1g | 5% |
| Trans Fat | 0g | |
| Cholesterol | 0mg | 0% |
| Sodium | 2270mg | 99% |
| Total Carb | 65g | 24% |
| Dietary Fiber | 4g | 14% |
| Total Sugars | 12g | |
| Include g Added Sugars | 8g | 16% |
| Protein | 6g | |
| Vitamin D | 1mcg | 6% |
| Calcium | 20mg | 0% |
| Iron | 1mg | 6% |
| Potassium | 200mg | 4% |
| Serving size: 4 Servings / 2 Units | Per Unit | |
|---|---|---|
| Amount Per Serving | 120g | |
| Calories | 330 | |
| % Daily Value* | ||
| Total Fat | 0g | 0% |
| Sat Fat | 1.9g | 10% |
| Trans Fat | 0g | |
| Cholesterol | 0mg | |
| Sodium | 60mg | 3% |
| Total Carb | 72g | 26% |
| Dietary Fiber | 2g | 7% |
| Total Sugars | 70g | |
| Include g Added Sugars | 0% | 0% |
| Protein | 6g | 12% |
| Vitamin D | 0.5mcg | 2% |
| Calcium | 13mg | 0% |
| Iron | 0.5mg | 6% |
| Potassium | 140mg | 2% |
*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutritional advice.
| Serving size: 1 Serving | Per serving | |
|---|---|---|
| Amount Per Serving | 100g | |
| Calories | 330 | |
| % Daily Value* | ||
| Total Fat | 2.5g | 3% |
| Sat Fat | 0g | 0% |
| Trans Fat | 0g | |
| Cholesterol | 0mg | |
| Sodium | 60mg | 0% |
| Total Carb | 74g | 27% |
| Dietary Fiber | 5g | 18% |
| Total Sugars | 69g | |
| Include g Added Sugars | 0g | 0% |
| Protein | 7g | 14% |
| Vitamin D | 0.5mcg | 2% |
| Calcium | 13mg | 0% |
| Iron | 0.5mg | 2% |
| Potassium | 140mg | 2% |
*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutritional advice.
| Serving size: 1 Serving | Per serving | |
|---|---|---|
| Amount Per Serving | 150g | |
| Calories | 510 | |
| % Daily Value* | ||
| Total Fat | 4g | 5% |
| Sat Fat | 0g | 0% |
| Trans Fat | 0g | |
| Cholesterol | 0mg | |
| Sodium | 90mg | 4% |
| Total Carb | 112g | 41% |
| Dietary Fiber | 6g | 21% |
| Total Sugars | 105g | |
| Include g Added Sugars | 0g | 0% |
| Protein | 11g | 22% |
| Vitamin D | 0.5mcg | 2% |
| Calcium | 13mg | 0% |
| Iron | 0.5mg | 2% |
| Potassium | 140mg | 2% |
*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutritional advice.
Kumamoto Genmai Brown Rice Laboratory Co., Ltd. is a 100% subsidiary of the Kubota Group company, Nakakyushu Kubota. It is located on the southern island of Japan, Kyushu, known for its clean water and resources.
Japan has been facing the issue of a decline in rice consumption, due to the diversification of food culture and an aging population, which are causing the increase of abandoned rice paddies resulting in poor flood control and the protection of the ecosystem.
To respond to the issue, the company discovered the technology to produce brown rice paste which is more cost-effective and nutritious than using traditional rice flour. The paste, derived from brown rice, contains vitamins, minerals, and fiber.
Recognizing the health benefits and convenience of the paste, the company established a gluten-free certified factory, purely dedicated to producing brown rice bread and noodles with brown rice paste. Our factory is designed to avoid not only wheat, but also 28 of the major allergens including shrimp, milk, eggs, peanuts, buckwheat, walnuts and crab.
Our mission is to revive abandoned arable land, contributing to the country's rice consumption and agricultural revival. As a part of the Kubota Group, we continuously work with our local community to support their safe and stable food supply system.
The idea is to protect the "abundance of the land" by creating an environment which preserves the rich forests, beautiful farmland, and agriculture and forestry that is to be passed down to the next generation. Protecting our farmland also prevents natural disasters, as well as enriching the ocean.
By using local brown rice from Kumamoto prefecture in Japan, we support agricultural development and provide solutions to issues such as aging population, lack of agricultural workers, and declining rice consumption.
Instead of conventional white rice flour, all of our products are made with brown rice paste, which is processed with a customized mixer with our patented technology, allowing us to create an extremely fine texture, which is ideal for conserving the high nutritional value of brown rice, such as vitamins, minerals and fiber.
At Genkido, all of our products are made with nutritional brown rice, which is beneficial to your health.
Brown rice contains a balanced amount of nutrients, including minerals and vitamins essential for healthy diet. In fact, 80% of the nutritional values of brown rice are packed in rice bran. At Genkido, we use the whole brown rice, including the bran, for both bread andpasta. This means that you can get all the nutritional values of brown rice.
The bran layer of white rice is removed during the milling process,
It contains a well-balanced amount of vitamins and minerals.
Even though the calories and sugar content are almost the same as white rice,
brown rice is generally more nutiritious thatn white rice.
| White rice | Brown rice | |
|---|---|---|
| Calories | 356Kcal | 350Kcal |
| Protein | 6.1g | 6.8g |
| Lipid | 0.9g | 2.7g |
| Carbohydrate | 77.1g | 73.6g |
| Dietary Fiber | 0.5g | 3g |
| Ash | 0.4g | 1.2g |
| Calcium | 5mg | 9mg |
| Phosphorus | 94mg | 290mg |
| White rice | Brown rice | |
|---|---|---|
| Iron | 0.8mg | 2.1mg |
| Potassium | 88mg | 230mg |
| Magnesium | 23mg | 110mg |
| Vitamin E | 0.1mg | 1.2mg |
| Vitamin B1 | 0.08mg | 0.41mg |
| Vitamin B2 | 0.02mg | 0.04mg |
| Niacin | 2.6mg | 7.9mg |
| Bread flour | Brown rice | |
|---|---|---|
| Potassium | 80mg | 230mg |
| Magnesium | 23mg | 110mg |
| Iron | 1mg | 2.1mg |
| Zinc | 0.8mg | 1.8mg |
| Bread flour | Brown rice | |
|---|---|---|
| Vitamin E | 0.3mg | 1.2mg |
| Vitamin B1 | 0.1mg | 0.41mg |
| Vitamin B6 | 0.07mg | 0.45mg |
| Folic acid | 15mg | 27mg |
In order to fully use the nutritious rice bran, we developed an original machine and came up with a unique process to make it into a paste.
All the rice we collect is from KumamotoPrefecture. Only brown rice that has passedthe agricultural product inspection iscollected at the factory. No residualpesticides of 280 kinds have been detectedin the brown rice paste we use.
The factory has acquired food safetymanagement system (FSSC22000) andgluten-free (GFCO) certification.
The brown rice delivered from the brownrice warehouse is precisely weighed,thoroughly washed with water to removeany surface dirt, and then disinfected usingspecial equipment.
The thoroughly washed brown rice is stillquite hard, so we put it in a container, addwater, and leave it to sit overnight in therefrigerator at about 5°C.
Clean water is added to the brown rice, which has been left to soften overnight, and then pulverized all at once using a high-speed mixer. This process produces ultrafine brown rice paste that is ideal for food processing.
The smooth, creamy brown rice paste isthen measured out and immediately flash-frozen to produce fresh frozen brown ricepaste.
The weighed and packaged frozen brownrice paste is stored in a freezer at -20°Cuntil it is ready to ship.
All of the brown rice used to make our bread and pasta is produced in KumamotoPrefecture. Farmers at the foot of Mount Aso, blessed with abundant water, and in the sun-drenched Amakusa area use Kumamoto's delicious water to painstakingly produce our breadand pasta.
Compared to white rice and wheat flour, brown rice is rich in nutrients necessary for maintaining health. In particular, it promotes a healthy intestinal environment and bowel movements.
It is rich in dietary fiber, vitamin E which has antioxidant properties, and vitamin B1 which promotes energy consumption.
In the past, Japanese people ate mainly rice, miscellaneous grains, and pickles every day, and occasionally ate fish for protein, and stayed healthy.
Therefore, it can be said that rice contains almost all of the nutrients necessary for human life in a well-balanced manner.
| Component | Content | Component | Content |
|---|---|---|---|
| Calorie | 346kcal | Iron | 2.1mg |
| Protein | 6.8g | Manganese | 2.06mg |
| Lipids | 2.7g | Vitamin E | 1.4mg |
| Carbohydrate | 71.3g | Vitamin B1 | 0.41mg |
| Dietary Fiber | 3.0g | Vitamin B2 | 0.04mg |
| Ash | 1.2g | Niacin | 6.3mg |
| Calcium | 9.0mg | Vitamin B6 | 0.45mg |
| Potassium | 230mg | Folic acid | 27μg |
| Magnesium | 110mg | Pantothenic acid | 1.37mg |
| Phosphorus | 290mg | Biotin | 6.0μg |
| Potassium: | A nutrient necessary for maintaining normal blood pressure. 1) |
|---|---|
| Magnesium: | A nutrient necessary for the formation of bones and teeth. It also helps many enzymes in the body to function normally and produce energy. It is a nutrient necessary for maintaining normal blood circulation. 1) |
| Phosphorus: | A mineral essential to all living organisms, it plays an important role in energy metabolism, lipid metabolism, and more. It also works together with calcium to form the skeleton. 2) |
| Iron: | A nutrient necessary for producing red blood cells. 1) |
| Manganese: | It has been reported to be involved in the formation of connective tissue and bones, the development and formation of the inner ear, glucose tolerance, reproductive ability, lipid metabolism, growth and liver function. 3) |
| Dietary fiber: | It is essential for regulating bowel movements and preventing constipation. It also absorbs lipids, sugar, sodium, etc., and helps the body. Because it has the function of excreting these substances, it is expected to be effective in preventing and improving lifestyle-related diseases such as obesity, dyslipidemia (hyperlipidemia), diabetes, and high blood pressure, which are caused by consuming too many of these substances. 1) |
| Vitamin E: | A nutrient that has antioxidant properties that protect lipids in the body from oxidation and helps maintain healthy cells. 1) |
| Vitamin B1: | A nutrient that helps produce energy from carbohydrates and maintain healthy skin and mucous membranes. 1) It is a nutrient necessary for maintaining normal blood circulation. 1) |
| Niacin: | A nutrient that helps maintain healthy skin and mucous membranes. 1) |
| Vitamin B6: | A nutrient that helps produce energy from protein and maintain healthy skin and mucous membranes. 1) |
| Folic acid: | A nutrient that helps form red blood cells. A nutrient that contributes to normal fetal development. 1) |
| Pantothenic acid: | A nutrient that helps maintain healthy skin and mucous membranes. 1) |
| Biotin: | nutrient that helps maintain healthy skin and mucous membranes. 1) |
Rice contains not only vitamins and minerals, which are common nutritional components, but also components that are beneficial to health and components that are unique to rice. Some of these components are functional foods or FOSHU! (Food for Specified Health Uses)
It is a vegetable lipid component unique to rice bran, and has been reported to have the function of lowering neutral fats and total cholesterol in the blood.
Although it is difficult to digest, it is a carbohydrate that has a sweetness similar to that of sugar, and it has been reported to serve as food for good bacteria such as lactic acid bacteria and bifidobacteria, improving bowel movements (stool volume and frequency).
It is a type of amino acid that has been reported to have functions such as relieving mental stress, lowering blood pressure, and improving sleep quality.
It is used as an additive such as a pH adjuster, and has been reported to have the function of suppressing increases in serum uric acid levels due to diet.
This polyphenol is found in large amounts in the cell walls of grasses and is used as an antioxidant, and has been reported to help maintain memory and judgment.
It is a component that makes up cell membranes and has been reported to protect skin moisture and prevent dryness.
It is a water-soluble vitamin-like substance and there have been numerous reports, mainly from overseas studies, that it improves hormone balance in women.
GI stands for Glycemic Index, and is an index that shows how easily each food raises blood sugar levels after eating. The rise in blood sugar level when glucose is ingested is set at 100, and the rise in blood sugar level of each food is expressed as a relative value.
Depending on the source of information, the same food may have a different GI value, but when comparing cooked rice, boiled pasta, toasted bread, and cooked white rice, rice has the lowest GI value and can be said to be a food that is less likely to raise blood sugar levels.
It has been suggested that consuming a diet with a high GI value is associated with an increased risk of diabetes and myocardial infarction, as well as with factors related to metabolic syndrome1).
Staple foods are the main part of our daily meals, so choosing staple foods with a low GI value is effective for health management. Eat rice as much as you can!
<References>
1) Ministry of Health, Labour and Welfare (https://www.mhlw.go.jp/shingi/2009/05/dl/s0529-4h.pdf)
| Item | GI value |
|---|---|
| Rice (cooked, Japonica rice) | 62 |
| Pasta (boiled) | 68 |
| Baguette (French bread) | 69 |
| Hard bread (toast) | 74 |
| Polished rice (rice, variety Nihonbare) | 69 |
| Polished rice (rice, sugar rice) | 71 |
Compared to eating white rice, brown rice does not raise blood sugar levels as much!
Journal of the Japanese Society of Food Chemistry. 2005;12(2):80-84
Rice is less likely to raise cholesterol and neutral fat levels!
Journal of the Japanese Society of Nutrition and Food Science. 2013;66(1):35-40
Eating rice improves women's skin aging and wrinkles!
Glycative Stress Research. 2021;8(1):29-38
*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutritional advice.